PPAI Expo 2011

We just finished up a great week in Las Vegas exhibiting at the PPAI Expo. Met with a lot of distributors who were excited to freshen up their brands and use us to help with creative for their clients.

It was really interesting to hear feedback about our offering, Creative Services. It’s such broad terminology but everyone immediately thinks, graphic design. Graphic design can be creative service, however it can also be a production service where there is little to no creativity involved. Graphic design is medium of representing creativity. There’s also video, animation, brand strategy, and just plan creative thinking. It can be difficult to recognize the value of creativity before it’s delivered. But once it is, it makes all the difference in the world.